I've compared a lot of their produce pricing against other stores. They often are having good sales but even some items seem to always be on sale compared to other stores.
Honey Crisp apples for instance are regularly sold at $1.99 a pound. At acme they might be on sale for $3 a pound.
The blueberries regularly are sold for 50 cents more than BJs but most recently Hockers had a special on them at $2.99, that's like $3 off compared to BJs regular price.
The customer service is good here and the produce is well managed you can always see someone doing quality control. Well at least until their produce employees leave around 5pm with everything stocked as best they can.